Felicity Grey, managing director of Nuffnang Australia
As Managing Director of Australia’s largest and most diverse blogging agency, Nuffnang Australia, Felicity Grey knows what it takes to work effectively with today’s new-age digital influencers. Connecting bloggers with brands is at the heart of the Nuffnang business which has offices in Australia, Singapore, Malaysia, UK, Thailand, China and the Philippines and represents over 8000 bloggers in Australia, including 30 talent bloggers.
Starting her career in state government communications and quickly realising her entrepreneurial spirit, Felicity founded her own PR agency, Theory Crew where she built many long-standing blogger relationships. Her own business led her to her role as head of Nuffnang Australia where she is responsible for growing the blogging market in Australia and supporting bloggers and brands to build successful influencer campaigns.